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Where should you advertise to the future hybrid owners of America?
Green is the new black! California is leading the charge in the race towards zero-emissions vehicles, with a new law…
Fintech Goes Mainstream: How to Target for Financial Inclusion.
Are you curious about how your financial situation affects where you shop and what fintech apps you use? We did…
Here’s the skinny on your male Starbucks lovers.
Think of your typical Starbucks consumer… Are you picturing a gym-going, salad-eating man? Probably not. But men who value their…
Using Survey + Behavior Data to Craft Compelling Pitches and Sell More Strategic Inventory.
Crafting a winning story is a big part of the sales process! Clients want more data in pitches vs. the gut feel…
Why women love Chick-fil-A more than 50 Shades of Grey.
“I’d like to bite that chicken…” Yes. Gender plays a role when it comes to fast food, and Chick-fil-A is…
Don’t miss this: 5 super new behaviors of grocery shoppers.
Everyone needs to eat! A trip to the grocery store is a journey. It starts with finding a cart (hopefully…
Netflix and chill… why streaming is losing its subscribers
Have you been looking at your Netflix bill and thinking of calling it quits with the service? Consumers sure have.…
Why MFour
That’s where MFour comes in. The only platform that provides continuous consumer discovery by combining validated survey + behavior data across app, web, and location. Giving you data you can trust and act upon in real-time, for an affordable price. Intuitive, feature-rich, data platform. Studio users say it best: “It’s finally allowing us to bring ROI to out-of-home advertising. That’s huge. It hadn’t been done before. I recommend MFour to everyone.” Vistar Media “We are testing film trailers & TV…
Use Cases
One platform to fuel your research needs. Test which creative I should use for my ads Gain more insight into your customer’s buying journey by combining Ad Testing and behavioral data. Develop and optimize more effective ad concepts by leveraging sentiment data collected from your consumers, enabling you to not only know which ad to place, but where to place it. Test what message I should use for my creatives By combining behavioral data with responses from test subjects who…