DisplayCheck™

In-Store Advertising Effectiveness Measurement

DisplayCheck™ combines always-on observed behavior with event-triggered surveys to obtain validated metrics for in-store advertising effectiveness. Actual, first-party consumers who have been geolocated in-store while a campaign is in-flight tell you whether displays, signage and endcaps are being seen and driving lift in awareness, brand and product perceptions and purchases.

Why Choose DisplayCheck™?

The key difference-maker is MFour’s ability to observe and then survey representative, opted-in consumers who use its top-rated mobile research app, Surveys On The Go®. Advertisers and retailers get fast, accurate data for measuring advertising KPIs from actual consumers who opt in for location tracking, validating their exposure to the campaign. Competing methods depend on lift metrics inferred from sales figures, or rely on small-sample ad-hoc “mission” data that’s non-representative and compromised by recall bias.

  • Measure ad-effectiveness directly from natural, first-party always-on mobile shoppers.
  • Directly measure all forms of in-store activations — product displays, signage, endcaps and more.
  • Brands get GeoValidated® data fast enough to make in-flight adjustments to active campaigns.

 

DisplayCheck™ Pricing

PRODUCT

LIST PRICE

OVERVIEW

DisplayCheck™

$9,000

  • Recommended QRE template
  • Sample size of 200 test surveys and 200 control surveys at exit
  • Access to a real-time dashboard
  • SPSS or CSV data files

DisplayCheck™ Plus

$18,000

  • Recommended QRE template
  • Sample size of 200 test surveys and 200 control surveys at exit
  • Access to a real-time dashboard
  • SPSS or CSV data files
  • Cross-tabulation report
  • Analysis report

Why Upgrade to DisplayCheck™ Plus?

Are your goals extra-ambitious and complex? MFour has the knowledge and resources to help you achieve them. Our full-service, in-house market research team provides customized consulting, research and analysis you can add to any market research product. Customers who choose a Plus package work directly with MFour experts who understand your business, challenges and goals.

DisplayCheck™ Plus gives you all the benefits of our regular DisplayCheck™ products, Plus…

  • Up to 8 hours of QRE consultation.
  • Crosstabulation with stat testing.
  • Analysis of data.

 

Contact Us

+1.714.754.1234
solutions@mfour.com