DisplayCheck™

In-Store Advertising Effectiveness Measurement

DisplayCheck™ combines always-on observed behavior with event-triggered surveys to obtain validated metrics for retail advertising effectiveness. In-store, geolocated consumers tell you whether displays, signage and endcaps are being seen and driving lift in awareness, brand and product perceptions and purchases.

Why Choose DisplayCheck™?

MFour’s ability to observe and then survey representative, opted-in consumers using its top-rated mobile research app, Surveys On The Go® is the key difference maker. Get fast and accurate behavior driven research that does not rely on lift metrics inferred from sales figures or small-sample ad-hoc “mission” data like competing methods. 

  • Measure ad-effectiveness directly from validated, first-party mobile shoppers.
  • Directly measure all forms of in-store activations — product displays, signage, endcaps and more.
  • Get GeoValidated® data quick enough to make in-flight adjustments to active campaigns.

 

DisplayCheck™ Pricing

PRODUCT

LIST PRICE

OVERVIEW

DisplayCheck™

$9,000

  • Recommended QRE template
  • Sample size of 200 test surveys and 200 control surveys at exit
  • Access to a real-time dashboard
  • SPSS or CSV data files

DisplayCheck™ Plus

$18,000

  • Recommended QRE template
  • Sample size of 200 test surveys and 200 control surveys at exit
  • Access to a real-time dashboard
  • SPSS or CSV data files
  • Cross-tabulation report
  • Analysis report

Why Upgrade to DisplayCheck™ Plus?

Are your goals extra-ambitious and complex? MFour has the knowledge and resources to help you achieve them. Our full-service, in-house market research team provides customized consulting, research and analysis you can add to any market research product. Customers who choose a Plus package work directly with MFour experts who understand your business, challenges and goals.

DisplayCheck™ Plus gives you all the benefits of our regular DisplayCheck™ products, Plus…

  • Up to 8 hours of QRE consultation.
  • Crosstabulation with stat testing.
  • Analysis of data.

 

Contact Us

+1.714.754.1234
solutions@mfour.com