Supporting small businesses: How gender determines your online platform reach.

There’s been a notable shift in consumer preferences towards supporting small businesses in recent years. In MFour Studio, we combined survey + behavior data to discover trends between males and females who support small businesses. Males in this category tend to gravitate towards certain social media + video platforms while females are the opposite. Discovering which apps your consumers frequent can help you create effective marketing campaigns to reach your specific audience where they are most active.