Krispy Kreme 🍩 sees 200% spike in donut traffic.

Need a sugar rush…?

You’re not alone.

Turns out scholar’s love sprinkles—especially those sitting atop a pillowy, glazed puff pastry. 

Mmmm…delicious.

So, on May 14th, Krispy Kreme ran a “free dozen” grad giveaway. And got a delicious spike of fresh, hot foot traffic — coming straight through their door.

Krispy Kreme sees 200% spike in donut traffic.

Pretty sweet, huh?

But, let’s see if that 200% surge sticks around, and what it will mean for the bottom line.

Here are 3 things we know for sure:

  • That surge hit May 13th — followed by traffic tapering off over the weekend.
  • Krispy Kreme saw a 6% drop in traffic, April to May — while Dunkin’ had an 8% gain.
  • Meanwhile, foot traffic from before and after the promotion seem relatively unaffected.

So, while we donut see the impact yet 😉 — with a free trial of Persona Views, you can.

Krispy Kreme can too, by easily monitoring new college grads and their parents. MFour Studio looks at consumer behaviors in stores, on apps, and on websites. All over time. So, you can always see what consumers are up to.

Ready for your own insights? Get a free trial now.


By Maksym Minin

Reviewed by Theresa Bui

Posted on June 3rd, 2021

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