Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Guide
How to predict future behavior & impact revenue.
Great things come in threes. Three is a good number. And, in this guide, we…
Post
How Coronavirus is impacting consumer spending.
Coronavirus is a consumervirus. It’s as deadly to the economy, as it is to people.…
Guide
21 best new mobile methods to research your customers.
Does market research ever really change? Well, yes and no… No matter how fast technology…
Post
2,500 millennials, 209 survey questions, here are the results.
Millennials (currently 24-39) have tremendous purchasing power… As a millennial myself, I know the stereotypes first-hand. They…
Infographic
Consumer traffic to airports: down 38%.
Consumer traffic to airports is down, as the global economy is infected by a pandemic….
Webinar
ProductCheck™ – An easy way to capture on-shelf consumer feedback.
Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million…
Post
Why ethnography is on the rise in 2020.
Market researchers have always employed ethnographic research methods. But it wasn’t until recently that the right tools…
Post
What does “active” panel mean?
Hint: Size isn’t everything. Panel performance is. When it comes to market research, we look…
Post
3 tips to improve customer surveys.
The average US adult spends 2 hours 55 minutes a day on their phone. About 90% of…
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