Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
Have questions about MFour Studio?
![MFour Resource Library](/wp-content/uploads/2023/08/hero-resource-library.png)
The Latest
-
MFOUR NEWS
Back-to-school shopping trends: How, when, and where parents are buying school supplies.
In our latest infographic, we surveyed consumers to understand where, when, and how parents are…
Consumer Express
Stay up to date on consumer trends by opting into our newsletter.
Recent
Post
Why ethnography is on the rise in 2020.
Market researchers have always employed ethnographic research methods. But it wasn’t until recently that the right tools…
Post
What does “active” panel mean?
Hint: Size isn’t everything. Panel performance is. When it comes to market research, we look…
Post
3 tips to improve customer surveys.
The average US adult spends 2 hours 55 minutes a day on their phone. About 90% of…
Post
Ad effectiveness: 5 mistakes to avoid at campaign launch
Marketing departments are strapped for time. They also struggle to measure the impact of the…
Post
Everything About Brand Lift – From A to Z.
What is brand lift? Brand lift is the % increase in activity between consumers and…
Post
The Definitive Guide to Diary Studies.
What’s the value of a diary study? Ready to “walk a mile” in a consumer’s…
Post
Ethnographic Research.
What is ethnographic research? It’s as real as it gets… Ethnographic research is about getting…
Post
Finding a Survey Company: 10 Tips.
Looking for the right survey company? Perfect! This article takes you through how to effectively…
Post
What is market research?
What is market research? Market research is the answer to growth. Consider this…Companies can do…
Stay in Touch
Stay up to date on consumer trends by opting into our newsletter.