Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. And buyer behavior has been a bit uncertain, lately. So, pull your data straight from the source – the voice of consumers. When... Continue Reading →
How to research in an eCommerce world.
eCommerce is changing everything. Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers love it. So, use this guide to: Influence your target... Continue Reading →
Your guide to out-of-home ads.
When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33 billion in sales by 2021. The challenge is, while OOH... Continue Reading →
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias — and so on… But, here are 10 things still creating... Continue Reading →
The data lover’s guide to great research.
Dealing with data is not easy. But, you do it with grace — and precision. So, make it simpler for yourself. Picture this. A world where every data point that... Continue Reading →
The marketing executive’s guide to research in 2021.
You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic designer, and media planner… You’re a professional coffee drinker too — yes, that’s a thing.... Continue Reading →
The ultimate guide to market research, for insights teams.
You care. And, your work reflects that. But, with so many research projects — and way too little time — you may need help. After all, it’s not easy to... Continue Reading →
Three secrets to better results for your in-store displays.
Step on in. If you have in-store displays, you’ll want to hear this. We’re walking through three things you should know. No doubt, you’ve already invested millions in your displays.... Continue Reading →
5 great times to do market research.
You’re at the store. She’s standing there with your brand. You’re tempted to talk to her. To just ask exactly what she’s thinking right now, with your product in hand.... Continue Reading →
Keeping up with consumers: a guide to CPG challenges.
You face 4 major challenges in 2021. And, without research, you’ll lose market share to each one. Don’t. You can’t afford to. Protect your sales—uncover, then eliminate each challenge. They... Continue Reading →