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MFour Resource Library
How to rapidly grow market share: observe the 2020 omnishopper.
Guide

How to rapidly grow market share: observe the 2020 omnishopper.

You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach, you can win massive market share. Here’s how you do it. Learn about the three omnishoppers, and how to market them: In this guide, you’ll uncover each buyer’s needs, and find out how to dominate your market. Stay a step ahead of the competition, download the guide to create a great omnichannel strategy. Check it out here.

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6 things your outdated survey panel doesn’t want you to know.
Guide

6 things your outdated survey panel doesn’t want you to know.

Is your panel keeping secrets from you? They may be. Your insights are vital to the business. But, your panelists may be holding you back. Panels are peppered in problems. Why? The moment your survey data is contaminated with any panelists’ bad data—all of the insights you worked so hard to collect, are invalid. That’s why 91% of market researchers say quality is key. But, quality panelists are hard to find. So, we did the digging for you. To rule…

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Digital event surveys: a key to the massive shift in spending.
Guide

Digital event surveys: a key to the massive shift in spending.

Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted towards digital. Your research needs to shift, too. Digital data is now essential to our jobs. Without data we can’t create a digital strategy. And that strategy is the key to getting more sales. Because right now, digital purchases are just about the only spends going on. This is the time to go all in on digital and connect with consumers as they shop on…

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Voice of the consumer guide.
Guide

Voice of the consumer guide.

Data alone is worthless. You need both: data and the voice of consumers.  Use a trusted research platform. One powered by the nation’s largest consumer panel. That way you get real-time feedback and opinions from the people you need. See how to do that exactly, in this guide.

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How to predict future behavior & impact revenue.
Guide

How to predict future behavior & impact revenue.

Great things come in threes. Three is a good number. And, in this guide, we share the three ways to step away from stated behavior. It may seem helpful to rely on consumers’ stated intentions. But, it’s a trap. And here’s why: Stated behavior asks you to rely on data with: Let’s look at these in-depth to see why stepping away from stated is the best decision to make.

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21 best new mobile methods to research your customers.
Guide

21 best new mobile methods to research your customers.

Does market research ever really change? Well, yes and no… No matter how fast technology changes, there are still just three main things you can do with market research: Yet, while the 3 foundations don’t change much, how we answer them does… drastically. See how the smartest organizations are conducting more impactful market research.

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