Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Case Study
App-driven success: Unveiling why 59% of cannabis buyers choose apps.
The goal. How do you win market share in a brand-new area? Talk to the…
Webinar
Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?
Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the…
Infographic
Seen on social: 53% trust the brands they follow.
Is summer 2020 the time to launch an influencer campaign? We just triggered surveys to 1,850…
Post
How to start a successful survey: in 5 simple steps.
You need a killer market research survey… But you’re stuck. Call it researcher’s block, or…
Post
Aaron Wepler, new Chief Technology Officer, joins MFour.
Aaron Wepler joined the MFour team as its new Chief Technology Officer this week. As…
Infographic
$potted: new social media shopping habits.
69% buy on social media after researching online. They’re creating new, digital shopping habits. With…
Post
New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions…
Infographic
See why: social media use is up 50%.
Validated app data shows that social media is up 50%. But every channel is different:…
Research Report
50% spike: In-store visits in CA, NY, TX, GA, WI, & NV.
New York in-store visits spiked 50% in six weeks. Some states are seeing a slight…
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