Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
MFour News
MTC: MFour announced the launch of DANI and its new AI Survey Builder.
AI Data Dialogue Tool and AI Survey Builder help professionals across all industries and skill…
Infographic
The secret connection between alcohol & social media.
In a world where social media has become an integral part of our lives, you…
Infographic
Tipping habits: Fast food insights you need to know.
Tipping is on the rise, reflecting a shift in acknowledging service in non-traditional settings. However,…
Infographic
Exploring streaming behavior by gender.
With COVID restrictions lifted, movie theaters are experiencing a resurgence as people flock to catch…
Research Report
Bridging Market Gaps via In-store Feedback.
In the dynamic world of consumer preferences and product offerings, staying ahead of the ever-evolving…
Infographic
Where are smartphone shoppers shopping?
In our rapidly evolving digital landscape, the pace of technological change is a constant companion….
Infographic
Embracing AI: Which users are using chatbots?
AI is now a potent force, swiftly embraced by many for daily tasks. As AI…
Infographic
Untapped potential: New insights in cable services market.
Amidst evolving consumer preferences, staying competitive is paramount. While streaming services like Netflix and Hulu…
Infographic
Are “Buy Now, Pay Later” consumers using certain payment apps more?
Contactless payments are trending! With so many options out there it’s hard to tell which…
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