Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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![MFour Resource Library](/wp-content/uploads/2023/08/hero-resource-library.png)
The Latest
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MFOUR NEWS
Back-to-school shopping trends: How, when, and where parents are buying school supplies.
In our latest infographic, we surveyed consumers to understand where, when, and how parents are…
Consumer Express
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Recent
Infographic
Buyers evolving: 34% unemployed, 24% stopped stockpiling, & more.
Your consumers are rapidly evolving. That’s why we’re giving you 8 new behavior-driven statistics from…
Post
Witnessed: buyer concerns lifting.
Shoppers start to lift concerns and the economy begins to reopen.
Guide
Digital event surveys: a key to the massive shift in spending.
Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted…
Post
The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a…
Research Report
58% of observed in-store shoppers open to new brands.
Using our first-party, location-based consumer panel, we just tracked 2,000 consumers as they entered into Costco, Sam’s…
Guide
Voice of the consumer guide.
Data alone is worthless. You need both: data and the voice of consumers. Use a…
Infographic
Consumer spending: 73% now buying on apps.
Consumer quarantines have forced new digital buying behaviors. Buyers have been displaced from brick and…
Post
Digital visibility: Three ways to combat a down economy
It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The…
Case Study
Revitalizing brands: A case study on Ritual Vitamins’ impressive 85% brand lift.
The goal. Ritual was founded on the belief that better health begins with better ingredients….
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