Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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New pickleball insights from survey data.
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New pickleball insights from survey data.

As people seek healthier ways of living, our choices are changing too. The excitement around…

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MTC: MFour announced the launch of DANI and its new AI Survey Builder.
MFour News

MTC: MFour announced the launch of DANI and its new AI Survey Builder.

AI Data Dialogue Tool and AI Survey Builder help professionals across all industries and skill…

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The secret connection between alcohol & social media.
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The secret connection between alcohol & social media.

In a world where social media has become an integral part of our lives, you…

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Tipping habits: Fast food insights you need to know.
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Tipping habits: Fast food insights you need to know.

Tipping is on the rise, reflecting a shift in acknowledging service in non-traditional settings. However,…

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Exploring streaming behavior by gender.
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Exploring streaming behavior by gender.

With COVID restrictions lifted, movie theaters are experiencing a resurgence as people flock to catch…

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Bridging Market Gaps via In-store Feedback.
Research Report

Bridging Market Gaps via In-store Feedback.

In the dynamic world of consumer preferences and product offerings, staying ahead of the ever-evolving…

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Where are smartphone shoppers shopping?
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Where are smartphone shoppers shopping?

In our rapidly evolving digital landscape, the pace of technological change is a constant companion….

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Embracing AI: Which users are using chatbots?
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Embracing AI: Which users are using chatbots?

AI is now a potent force, swiftly embraced by many for daily tasks. As AI…

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Untapped potential: New insights in cable services market.
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Untapped potential: New insights in cable services market.

Amidst evolving consumer preferences, staying competitive is paramount. While streaming services like Netflix and Hulu…

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