Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFour Mobile Research Welcomes Ex Kantar & Lieberman New Chief Financial Officer, Edward Farias.
IRVINE, Calif., /PRNewswire/ — MFour Mobile Research, a trailblazer in validated omnitraffic market research, proudly announces the…
Consumer Express
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New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions…
Infographic
See why: social media use is up 50%.
Validated app data shows that social media is up 50%. But every channel is different:…
Research Report
50% spike: In-store visits in CA, NY, TX, GA, WI, & NV.
New York in-store visits spiked 50% in six weeks. Some states are seeing a slight…
Webinar
Listen in: New York attitudes and thoughts on COVID-19.
New York is an epicenter of behaviors and opinions. As the hardest hit, New York…
Infographic
New loyalty: 12% buying preferred brands.
It’s an even playing field. Fact is, 72% of shoppers ditched brand loyalty. Now, brand…
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Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took…
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The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to…
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Meet them where they are. How mobile research gets you closer to consumers.
We’ve all felt the shift. The economy, largely driven by consumer spending, has impacted buying…
Webinar
Georgia reopens: watch and listen to real consumers in a virtual focus group.
We checked in with Georgia consumers, to see how they feel about current events and…
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