Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Case Studies
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Case Study
Validate your OOH campaign’s effectiveness.
The goal. A large OOH Ad Agency ran a digital OOH ad campaign designed to…
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Case Study
Understand the impact of your customer’s experience.
The goal. A major cell phone brand needed to understand customer experience in its retail…
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Case Study
Secure more shelf space and higher ROI.
The goal. A large CPG company needed to run research to design strategies geared toward…
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Case Study
Closing the sales gap: Rescuing $5 billion with exit intercept surveys.
The goal. It’s a hole. You know it’s there. Every day, a group of non-buyers…
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Case Study
Unveiling consumer behavior: Why 64% shop online and then visit physical stores.
The goal. It’s sexy. That sleek, white laptop the man behind the counter is showing.…
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Case Study
Unlocking success: How Coppertone ads achieved a remarkable 72% repurchase rate.
The goal. You can feel the heat. As your fingers grab a hold of that…
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Case Study
Boosting brand loyalty: Achieving a 92% repurchase rate with take-home tests.
The goal. Giggles rise from the couch. It’s movie night. Your kids are snuggled beside…
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Case Study
Competitive analysis: Chick-fil-A dominates: Discover why 92% of fast-food enthusiasts prefer it.
The goal. You’ve had it. So, you get it. There’s a reason Chick-fil-A® is one…
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Case Study
Mastering YouTube ad recall: Achieving a remarkable 45% success rate.
The goal. The goal. Picture this. A hot, juicy, deliciously fresh burger. Hungry? This brand…