Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Unpacking the power of OmniTraffic® Data: insights from chip searches in the online grocery market.
In the post-COVID era, the surge in online grocery shopping has become a significant trend,…
Consumer Express
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Infographic
New loyalty: 12% buying preferred brands.
It’s an even playing field. Fact is, 72% of shoppers ditched brand loyalty. Now, brand…
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Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took…
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The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to…
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Meet them where they are. How mobile research gets you closer to consumers.
We’ve all felt the shift. The economy, largely driven by consumer spending, has impacted buying…
Webinar
Georgia reopens: watch and listen to real consumers in a virtual focus group.
We checked in with Georgia consumers, to see how they feel about current events and…
Infographic
Buyers evolving: 34% unemployed, 24% stopped stockpiling, & more.
Your consumers are rapidly evolving. That’s why we’re giving you 8 new behavior-driven statistics from…
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Witnessed: buyer concerns lifting.
Shoppers start to lift concerns and the economy begins to reopen.
Guide
Digital event surveys: a key to the massive shift in spending.
Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted…
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The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a…
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